So, you’ve finally got your website up and running with the help of a Top Rated Web Designer —great job! Now, the good news is that your business looks better online. You’ve completed a significant task, but here’s the catch: launching the website is just the starting point. Think of your website as a vital part of your marketing plan.
To keep things simple, there are a few more things you need to take care of to make sure your website keeps working well for your business. We’ll call it a checklist for what comes after you’ve launched your website. In this article, we’ll break down eight important things you should do now that your website is live.
1. Review Your Website Analytics Regularly
First and foremost, it’s crucial to ensure that your website is connected to Google Analytics. This tool will be your go-to for keeping tabs on essential metrics like where your visitors are coming from, which content they find most engaging, and how much time they spend exploring your site.
Google Analytics is like a detective tool for your website. It can show you if there are any issues, like where people leave your site or if there’s a high bounce rate.
To make the most of Google Analytics, make it a habit to check it regularly. Pick a specific time each week to look at the numbers and see how your website is doing. This way, you can make smart decisions based on what the data tells you.
2. Make Sure You Have Website Care and Maintenance
Similar to a car, your website needs proper attention. Taking care of your website involves tasks like keeping it updated, making sure backups are done regularly, checking its security, and more.
As a business owner, you’re likely already swamped with responsibilities. The last thing you want is to spend time figuring out how to maintain your website, especially when that time could be better used serving your clients.
The good news is you don’t have to handle it all on your own. Website care is one of our specialties. With our expertise in web design, development, and SEO services, we can create the right digital strategy for your business, helping you reach your goals. Discover more about our Website Care Plans.
3. Promote via Your Email List
Beyond your website, your email list plays a crucial role in your marketing strategy. Unlike relying on social media algorithms that might not always show your posts to followers, your email list ensures direct communication with subscribers and leads.
This list allows you to build trust and nurture relationships, and the best part is, you own it—unlike your social media profiles.
So, once your website is up and running, take a moment to reach out to your subscribers via email. Inform them about your brand-new website, share pre-prepared content for the launch, guide them to your services or products, and make sure to provide contact details. It’s a great way to keep your audience in the loop and engaged.
5. On-going Content Marketing & Blogging
Blogging stands out as one of the most effective ways to market your business. It’s a platform that allows you to establish yourself as an authority, demonstrate your expertise, and deliver value to potential clients and customers.
Furthermore, blogging comes with the added perk of making it simpler to optimize your website for SEO. Search engines favor regularly updated websites, and blogging provides numerous chances to naturally incorporate keywords related to your business, boosting your visibility in online searches.
However, for blogging to yield results, it’s essential to be deliberate in creating a content marketing strategy that resonates with your audience.
6. Get Reviews Online and Leverage Google Business Profile
Another powerful method to announce your website launch is by gathering online reviews. Reviews not only aid in generating more leads but also play a proactive role in safeguarding your online brand reputation. Considering that 87% of consumers relied on online reviews for local businesses in 2020, harnessing their potential is crucial.
Begin by reaching out to your past customers and clients, asking them if they would be willing to share a review about your business.
While you’re at it, ensure that your Google Business Profile is set up. It serves as an additional asset for your business, directing traffic and leads to your website.
To make the process more efficient, we can assist you in implementing a review funnel. This way, you won’t have to spend endless time emailing customers for reviews. A review funnel automates the entire process, allowing you to concentrate on delivering excellent service to your clients and customers.
7. Utilize Pay Per Click (PPC) digital ads like Google Ads
For a rapid boost in your website traffic, Pay Per Click (PPC) advertising could be a game-changer. It’s like the microwave version of growing your brand and visibility online, delivering quick results.
In the realm of PPC advertising, you have the choice between Google Ads and Facebook ads. Although both methods involve creating ads for your business, the approach for each differs.
Take Facebook ads, for instance; they offer greater creative freedom in crafting your ad. Not only can they be more budget-friendly than Google Ads, but they also excel in precise audience targeting.
On the flip side, Google Ads provide a simpler starting point, allowing you to set up a text-based ad swiftly. Moreover, Google Ads tend to yield better conversion rates, especially for higher-cost products, re-targeting ads, and lead generation.
Remember, if your budget permits, running both Google Ads and Facebook ads simultaneously is a viable strategy.
8. Search Engine Optimization (SEO)
Lastly, don’t overlook the significance of SEO. After launching your website, dedicate some time to effectively optimize it for search engines. Apart from strategically placing keywords, make sure your website aligns with the Core Web Vitals update introduced in 2021.
It’s crucial to understand that SEO is more of a slow-cooking method for marketing your business. While it may take time to witness the results, the advantages can be reaped for years to come.
As evident from the discussion, there are numerous steps to ensure your website aligns seamlessly with your marketing strategy. Whether you require assistance with web design, maintenance, SEO, or PPC, we’ve got you covered. Reach out to us today for a complimentary quote, and let’s discuss how we can optimize your website for success.