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You might be thinking about taking your business to the next level with a custom web application. But, have you ever wondered what makes a great web application?

One of the most difficult challenges for many entrepreneurs is simplifying company operations and reaching out to new clients. You may tackle this problem by creating a bespoke business web application. However, in order to be successful, you must include distinctive features in your web app.

We’ll go through the must-have characteristics of a corporate web application in this article. In addition, we’ll talk about the top web application development trends for 2022.

Let’s get started!

Why Businesses Need A Web Application?

Let’s begin by determining why your company needs a web application.

Consider this: as a business owner, you want to attract customers. You’ll also want to improve your branding process and get a competitive advantage by increasing your company’s popularity within your target market.

Would you trust your official website to handle everything? Isn’t that correct?

You require something that is more current, accessible, and entertaining. Web apps are the answer. Because of the configurable features that are often more valuable to customers, web apps have a wider market reach.

Another incentive to invest in web application development is accessibility. On their mobile phones, your customers may quickly access many functionalities of web applications.

You may use a bespoke app to simplify several business operations within your company. It will assist you in increasing total employee productivity and, as a result, profitability.

Incredible Ways Businesses can Benefit from Web Apps

  • Data Recovery: You can quickly recover data in case of data loss or technical blunders using web apps.
  • Better Security: Web apps offer better security to the users, which ultimately leads to gaining better customer loyalty for your business.
  • Competitive Edge: You can put in your creative hats and come up with brilliant apps to keep the customers engaged and involved with your company. You can rest assured of the competitive edge with constant innovation.
  • Improved Efficiency: The use of web apps will lead to improved efficiency and better business performance.
  • Greater Visibility: Web applications help you streamline your business processes leading to greater accuracy. What’s more, with all the data integrated into one place, your business can benefit from higher visibility.
  • 24/7 Accessibility: One of the best benefits is 24 / 7 Accessibility. Consumers can access web apps anytime, provided that they have an internet connection.
  • Flexibility and Scalability: As a custom web application is made specifically to your business needs, it’s completely flexible and scalable to your business’s demands and growth.

Critical Features of a Successful Web Application

With so many advantages, it’s worth looking into business web application development. Let’s have a look at some of the most important features to include in your web app.

1. Mobile-First Interface

Enterprise web apps necessitate a paradigm shift in web design. Why? Smartphones and tablets are increasingly popular among today’s users.

According to a poll, just 27% of respondents utilized a laptop or desktop computer to access the internet while they were not at work. Sixty-six percent, on the other hand, utilized a smartphone to access the internet. It’s clear that your consumers are comfortable utilizing mobile devices.

Trendy UI design should be included into your online apps. Developers may want to consider aligning components with the particular capabilities of a mobile device and making the web app responsive.

Basically, the presentation of your app should adapt to whichever screen size people are using to access it. Users don’t want to wait too long to see a page, thus developers should strive on making apps that load quickly on every device.

2. Social Integration

Assume you’re attempting to finish the registration procedure for an app as a new user. What if the registration procedure takes a long time? You’re absolutely correct! You would be dissatisfied or angry.

So, what’s the answer? To make the registration process go faster, you might use social media networks. Users may log in easily with their favorite social network account thanks to social integration. There will be no long paperwork to complete out, and users will be able to take advantage of the perks of becoming consumers.

You should consider integrating with your users’ preferred social media platforms. Your corporate online apps will be more engaging as a result of the mix.

Users can connect with your brand more effectively if you integrate social media. Customers may use social media to post their wish lists, feedback, and orders. The nice thing is that all of these interactions will eventually result in increased brand visibility.

3. Reporting & Analytics

Analytics is one of the most useful components of a corporate online application. You may receive important insights into user behavior patterns and the overall functioning of your web app with integrated analytics. You can now keep track of all of this information and improve your web applications for more engagement and conversion.

You would want your company to grow as a business owner. Curating information and focusing on the insights is one approach to go about it. You may also track trends and make the necessary changes to help your company grow.

4. Web Push Notification

The online push notification option might be useful when it comes to engaging your customers. When it comes to communicating with consumers in real-time, push notifications might be the most personal method.

You may deliver a tailored push message to users’ devices based on location or activity with a one-click opt-in right from the web applications. What could be more thrilling? Even if the browser is not currently open, such alerts seem just like those from a native program.

According to Google case studies, web push messages resulted in significantly increased engagement and retention among push-enabled users. That’s a great feature to have in your apps.

5. Security

*What is one of your company’s most important priorities? Security, of course*. It’s critical to have security control over your online app.

Your web app would need to be served over HTTPS with a security certificate. Online users must have a secure connection to your web apps, and developers must endeavor to protect data transit between them and the server.

It’s critical that you utilize HTTPS, which signifies that your site is safe. Customers may be confident in the security of their money transactions, user accounts, and communications and identification.

The feature can help you gain client confidence and increase sales and conversions. There’s more to come! Google also gives HTTPS-enabled sites a significant boost in search ranks.

6. Live Chat

Offering live chat is another aspect to look for in any customer-centric organization. Understanding clients’ pain concerns are the greatest method to keep in touch with them.

You must also assist consumers in properly resolving concerns. As a consumer, imagine how relieved it is to receive viable answers. Promptness in providing solutions can aid in the development of valued client connections.

“Live chat provides a simple way for (e) storeowners to relate to their customers, both by answering their questions and taking the time to learn more about the people who are purchasing your goods or services,” says Ben Congleton, CEO of Olark live chat.

7. Web Payments

You may need to include online payment functionality in your web app so that consumers can pay for items or services without issue. Having a one-step checkout would be ideal. You might be able to consolidate shipping, billing, and payment options into a single step. The standard facilitates speedy and smooth payment processing, allowing customers to pay promptly using the standard’s native user interface.

Google’s new Payment Request API aims to improve online users’ payment experiences. As a company owner, you may want to consider supporting a variety of payment methods. Payment requests make it simple to add any form of payment mechanism to meet the needs of users and businesses.

8. Search Engine Optimization

By default, web apps are not search engine friendly. To make sure that web apps are discoverable, you’d have to overcome a slew of technological hurdles. You may run across challenges that have an influence on the SEO performance of your web apps.

What options do you have? You’d have to properly optimize your SEO. Visibility and customer acquisition may be made easier with enterprise web apps. The following are some SEO recommended practices:

  • To avoid duplication provide canonical tag when serving content from various online sources
  • Make use of Fetch as Google tool to test how Google indexes your web applications
  • Consider using metadata that matches your page content to improve its appearance in search engines
  • Make sure the page doesn’t use fragmented identifiers as Google will ignore them

9. User Rights Management

Consider the following scenario: a variety of people would utilize your web application for a variety of reasons.

In such cases, it’s important to keep your application’s user rights management system up to date. This feature can assist in limiting who has access to what information. You can also successfully counteract information overload with the function.

10. Document Management System

Documents are frequently used for reasons other than information feedback loops. It is vital for your business that you maintain track of and manage your records.

Documents are not only useful sources of data, but they also have legal implications. You might want to explore storing your papers in the app for the long term using an efficient document management solution.

“The only thing that is constant is change,” as the proverb goes. As a business owner, you must stay on top of shifting trends, patterns, and demands.

When you include trendy features into your app, you’ll have a unique app that can help your business develop exponentially.

Enterprise Web Application Development: Key Trending Features

1. Artificial Intelligence and Bots

Chatbots that are built into apps are quite effective at interacting with users. To preserve and discern the context of the information presented, the bots often employ AI techniques such as natural language processing and pattern recognition. The information saved aids in eliciting an appropriate answer to future enquiries.

The good news is that the bots are available 24 hours a day, seven days a week. Such activities might assist your company in resolving issues quickly and saving money. This technology is already being used by B2C behemoths. For example, inside WhatsApp, Facebook Messenger, and Skype, there are official page chatbots.

With the increased use of bots, you can keep an eye out for trending UX. What are the advantages? AI-based bots have the ability to solve problems 24 hours a day, seven days a week, with human-like experience and comprehensive consumer behavior analytics.

2. Internet of Things (IoT)

IoT development will be on the rise in 2022. Let’s take a brief look at the Internet of Things. The Internet of Things (or IoT) is a network of networked devices that conduct activities and produce meaningful outcomes with essentially no user interaction.

With researchers predicting that by 2025, there will be roughly 30 billion Internet devices in use, there will be a greater demand for solutions that automate IoT interactions.

In 2022, important IoT niches are projected to include healthcare, transportation, marketing, and others. New web design trends will be shaped by changes in the IoT ecosystem (UX).

3. Accelerated Mobile Pages (AMP)

Today’s entrepreneurs desire firms that operate at the speed of thinking. It’s almost there! The most important takeaway is this: speed. That’s where the web development trend known as AMP (Accelerated Mobile Pages) might help. AMP technology can assist improve page performance and reduce the likelihood of people abandoning a website.

AMPs are pages that have been optimized to load quickly. These sites are also mobile-friendly, with always-readable text.

With the advent of 5G Internet technology, most companies are opting to create native apps in order to improve the user experience. The AMP plugin allows businesses to save UX expenditures while reaching people at any Internet speed.

As a consequence, smaller and specialized products would be able to compete successfully with market leaders.

4. Single Page Application (SPA)

You may take a different approach to web development with high-speed Internet standards. You can deviate from the path by assuming that every action taken on the website, such as clicking many buttons, results in the download of another web page from a server.

With the emergence of JavaScript frameworks, SPAs have become popular. Google sites like Gmail, Google Drive, and Google Maps, as well as social media platforms like Facebook, are examples of SPAs. More functional websites built as SPAs will be available in the future.

What is it about the SPA method that fascinates you? With SPAs, users will receive immediate feedback. Because they appear to operate quickly, SPAs have a better chance of keeping users’ attention. You’ll also benefit from the fact that single-page sites use less bandwidth and don’t require any server-side coding (API technology).

5. Voice Search Optimization

Consider having information that is more text-based and less voice-based. Which option do you prefer? You’re absolutely correct! More-voice is preferred by users. This is demonstrated by virtual multipurpose home assistants like Siri, Google Home, and Amazon’s Alexa.

By 2022, a large number of smart and IoT devices will be able to perform voice requests. Would consumers input commands onto machines that clearly comprehend their voice-based requests? You’re absolutely correct! Users would rather not type commands.

One of the most important aspects of product development for company owners is to optimize your physical and digital products for speech search and voice commands. By the end of 2022, experts expect that about 55 percent of all households will have a voice assistant.

Voice-activated self-standing gadgets and voice optimization are two web development elements for web apps to keep an eye on.

Why should you be on the lookout for this change? The tool saves consumers time and allows them to place more orders. It not only multitasks but also earns the trust of users. There’s even more! You’d have access to an official source of user activity metrics if you used voice.

6. Motion UI

MVPs are likely to become more simple in the future. New design methods, such as motion UI, are expected to be in high demand, according to experts.

Although motion user interface design has been popular since 2018, SASS libraries technology has made it possible for anyone to use it on any device.

Why should you pay attention to this feature? The use of digital products is more intuitive and accurate with motion UI. Developers may now spend less time on digital product development and product owners can save money.

Because SAAS libraries are adaptable, the future of web design in motion may be intriguing. Developers may simply add UI/UX components into their apps using CSS, HTML, and JavaScript, resulting in extremely responsive apps.

7. Augmented Reality and Virtual Reality (AR/VR)

With AR and VR technology, sci-fi-looking apps can become a reality. The phenomenal expansion of such technology is seen by the popularity of Google Earth and Pokemon Go.

AR and VR are revolutionizing companies in ways that have never been seen before. Experts believe that by 2022, their combined market size would be over $215 billion.

With their quality, productivity, and efficiency, you may expect to see more AR/VR apps in the future. Alibaba’s WayRay and Nvidia’s DriveAR are two examples.

Users may create AR-enabled web apps using 8th Wall, a major AR startup. “We are headed to an era of physical technology,” says CEO Erik Murphy-Chutorian, “which allows us as individuals to connect with technology in ways we have never done before.”

8. Cybersecurity

Cyber risks, website hacking, and data theft are becoming more common. According to the Cybersecurity Ventures Report, cybercrime would cost the globe $6 trillion per year by 2022.

You’d have to work on your cybersecurity. Such preventive measures can safeguard your apps from being stolen or having their services disrupted. It would be beneficial to focus on improving your security system on a regular basis. Users will be pleased as a result of your efforts, knowing that their personal information is secure and safe.

9. Blockchain Technology

Almost a decade has passed since the inception of cryptocurrency. In 2022, what can you expect? The trade of blockchain currencies may become much more lively.

In 2019, customers utilized over 34 million blockchain wallets throughout the world. It’s a good idea to keep an eye on this new technology.

Typically, blockchain activities should be safe against hacker assaults and technological faults. Some of the world’s largest banks are already developing algorithms to safeguard sensitive customer information.

They’d also seek to make cryptocurrency trading secure. If the blockchain ecosystem becomes more accessible and reliable, it has the potential to transform how individuals pay taxes, form professional connections, and more.

10. Responsive Web Design (RWD)

Investing in responsive web design is one of the most important emerging characteristics (RWD). The RWD method is likely to gain a lot of traction. Why? The RWD method can help the search engine index data more accurately. Your competitiveness might be influenced by correct indexing. It’s past time you started working on a universal code for all devices. And RWD is the solution.

Enterprise web apps are essential for the survival and development of any company. You may collaborate with your team to integrate popular features that will increase income and site traffic.

You must constantly develop to meet a variety of ever-changing user requirements. You may create a fantastic app that serves as an accessible interface between your company and its clients.

Build a Successful Enterprise Web Application with WDX Technologies

Do you want to create a useful app for your company? Get in contact with us if you’re not sure where to begin.

We are a multi-award-winning online and mobile app development firm with extensive expertise in building significant digital success stories for organizations ranging from startups to Fortune 500 companies.

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Frequently Asked Questions

1. Benefits of Web Apps for Businesses

  1. Data Recovery: You can quickly recover data in case of data loss or technical blunders using web apps.
  2. Better Security: Web apps offer better security to the users, which ultimately leads to gaining better customer loyalty for your business.
  3. Competitive Edge: You can put in your creative hats and come up with brilliant apps to keep the customers engaged and involved with your company. You can rest assured of the competitive edge with constant innovation.
  4. Improved Efficiency: The use of web apps will lead to improved efficiency and better business performance.
  5. Greater Visibility: Web applications help you streamline your business processes leading to greater accuracy. What’s more, with all the data integrated into one place, your business can benefit from higher visibility.
  6. 24/7 Accessibility: One of the best benefits is 24 / 7 Accessibility. Consumers can access web apps anytime, provided that they have an internet connection.
  7. Flexibility and Scalability: As a custom web application is made specifically to your business needs, it’s completely flexible and scalable to your business’s demands and growth.

2. Features of a Successful Enterprise Web App

  1. Mobile-First Interface You need to incorporate trending UI design to your web apps. Developers may consider aligning components with a mobile device’s unique features. You need to make your web apps responsive.
  2. Social Integration Social integration can offer valuable ways for users to interact with your brand. What’s more? You could now find the consumers sharing their wishlist, reviews, and orders through social networks. The best part—all such interactions would ultimately lead to higher brand visibility.
  3. Reporting & Analytics One of the best features of an enterprise web application is analytics. With integrated analytics, you can get critical insights on user behavior patterns and the overall performance of your web apps. You can now keep track of all such data and optimize your web apps for higher engagement and better conversion.
  4. Web Push Notification When you are looking at engaging your consumers, the web push notification can be a handy feature. Push notifications can offer the most personal channel when it comes to connecting with customers in real-time.
  5. Security You would need to serve your web app through HTTPS with a security certificate. Developers must ensure that online users have a secure connection to your web applications and work towards safeguarding data transfer between them and the server.
  6. Live Chat Here’s another feature to look out for in any customer-centric business—offering live chat. The best way to stay connected with customers is to understand their pain points.

You must also help users resolve issues effectively. Imagine it’s such a relief as a customer to get viable solutions. The promptness in offering solutions can help to build valuable customer relationships.

  1. Web Payments You may need to incorporate payment requests to optimize your enterprise web applications. It would be great to have a one-step checkout. How? You could combine shipping, billing information, and payment methods into one step. The standard helps with quick and seamless payment processing that allows consumers to pay quickly through its native UI.
  2. Search Engine Optimization Web applications are not friendly to search engines by default. You would need to overcome numerous technical challenges in making sure that web apps are discoverable. You may come across issues that may impact your web apps’ SEO performance.

What can you do? You would need to optimize your SEO correctly. Enterprise web applications can facilitate visibility and customer acquisition.

  1. User Rights Management Take a typical scenario—different people would use your web application, and for numerous reasons.

In such situations, it is best to maintain a robust user right management system within your application. The feature can help to limit who can see what information. With the feature, you can also combat information overload effectively.

  1. Document Management System Documents typically serve purposes that are beyond information feedback loops. It is critical for your business that you keep track of your documents and keep them organized.

3. Features to Consider with Enterprise Web Application Development

  1. Artificial Intelligence and Bots App-based chatbots interact efficiently with users. Typically, the bots use AI techniques such as natural language processing and pattern recognition to store and distinguish the context of the information provided. The stored information helps to elicit a suitable response to future queries.
  2. Internet of Things (IoT) In 2020, you would find IoT development trending. Let’s quickly look at IoT. The Internet of Things (or IoT) is a network of interconnected devices that require almost no actions from the users’ side to execute operations and perform useful results.

With experts forecasting around 30 billion Internet devices operating in 2025, you could expect more demand for solutions around automated IoT interactions.

  1. Accelerated Mobile Pages (AMP)

Today, business owners wish for businesses at the speed of thought. Well, almost! The key takeaway is—Speed. That’s where the web development trend—Accelerated Mobile Pages (or AMP) can come in handy. AMP technology can help to speed up page performance and to decrease the risk of users leaving.

AMPs are typically optimized pages that could operate fast. Such pages are also mobile-friendly, and their content is always readable.

  1. Single Page Application (SPA) With high-speed Internet standards, you can look out for a different approach to web development. You can transcend from the path that every action made on the page, such as clicks on several buttons leads to one more web page downloaded from a server.

SPAs have been trending with the rise of JavaScript frameworks. For example—Google pages such as Gmail, Google Drive, or Google Maps, and networking platforms like Facebook, are the SPA-type. In the future, you can look out for more functional websites constructed as SPAs.

  1. Voice Search Optimization Imagine having information that’s more-text and less-voice. What would you prefer? You’re right! Users prefer more-voice. For example—virtual multifunctional home assistants such as Siri, Google Home, or Amazon’s Alexa prove this facet.
  2. Motion UI You can expect a future of MVPs to be minimalistic. Experts anticipate the demand for brand new design approaches, including motion UI.

Although motion user interface design has been trending since 2018, with SASS libraries technology, it has made accessibility easy for any device user.

Why should you look at this feature? With motion UI, digital product usage is more intuitive and precise. Developers can now spend less time on digital product building and save the costs of product owners.

  1. Augmented Reality and Virtual Reality (AR/VR) Sci-fi looking apps can be a reality with AR and VR technologies. The popularity of Google Earth and Pokemon Go highlights the incredible growth of such technologies.

AR and VR technologies are transforming businesses like never before. Experts also estimate that their collective market size could be around $215 billion by 2021.

In the future, you look forward to more AR/VR apps with their quality, productivity, and efficiency. Examples include Alibaba’s WayRay and Nvidia’s DriveAR.

  1. Cybersecurity Cyber threats, website hacking, and information theft are increasingly lurking. Cybersecurity Ventures Report highlights that cybercrime is likely to cost the world $6 trillion per year by 2021.

You would need to work on cybersecurity. Such proactive steps can protect your apps against theft or service disruption. It would help to work on strengthening your security system continuously. Your efforts will lead to happier users, with their confidential information secured and safe.

  1. Blockchain Technology In 2019, consumers used over 34 million blockchain wallets globally. You may wish to keep an eye on this emerging technology.

Blockchain operations typically should be secure, protected from hacker attacks and technical errors. Some of the major banks are already planning to work on algorithms to protect valuable user data.

  1. Responsive Web Design (RWD)  One of the vital trending features is investing in responsive web design (RWD). The RWD approach is likely to gain significant attention. Why? The RWD approach can facilitate accurate indexing from the search engine. With proper indexing, it can influence your competitiveness. It’s time you work towards a universal code for all types of devices. And RWD is your answer.

Enterprise web applications are critical for your business continuity and success. You can work with your team and incorporate trending features that could directly translate to revenue and site traffic.

Translating innovation to sustainable business growth.

Let’s Work Together to Create the Future We Want

WDX Technologies helps businesses turn their ideas into successful digital realities. We excel in creating digital solutions that solve critical pain points while making you and your customers the HERO.

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